Experience:

Associate Director, Social Media Production | PEOPLE

New York, NY | May 2024-Present
• Lead creative strategy for programming + curating PEOPLE’s TikTok and Snapchat platforms to harness + grow our audiences and generate video views — marking the the best performance months in brand history with:

• 906M+ views and 90.4M+ engagements
• Nov. ‘24 became the #1 month for views all-time with 226.8M views

• Collaborate closely with the newsroom, video, marketing/sales, PR and the rest of the social org to brainstorm signature franchises + concepts that cross-functionally help maximize brand moments and grow revenue
• Manage a team of five editors to secure routine viral wins by harnessing the team’s news judgment and creative thinking, all while closely monitoring platform + industry trends to suggest innovative opportunities across platforms

Senior Content strategist | hearst magazines

New York, NY | July 2023-May 2024
• Served as the central point person for social editors + off-platform content strategists across 25+ brands, with a focus on social traffic, engagement and views
• Project managed and helped execute social promotional efforts for multi-brand projects and special moments — coordinating stakeholders, developing the scheduling + rollout and tracking the returns
• Regularly identified emerging trends and new formats to help grow brands’ social footprint for moments including ELLE’s Women in Hollywood event and Women’s Health’s annual Fitness Challenge
• Produced monthly social recaps and competitive deep dives to distribute to GM leads and Hearst Magazines execs, highlighting new experiments, key learnings and other wins from across the portfolio

Audience Engagement Editor | PEOPLE

New York, NY | November 2018-July 2023 (Previously: Assistant Audience Engagement Editor, Associate Audience Engagement Editor)
• Distribute content to PEOPLE magazine’s 31M+ followers across Facebook, Twitter, and Instagram using TrueAnthem and Dash Hudson
• Lead content strategy for PEOPLE’s Instagram — the largest social handle at Meredith Corp. — to drive social traffic and audience growth, seeing 6.6M follower growth during three and a half years with the brand
• Analyze traffic data across verticals and track social performance using Google Analytics, Chartbeat, CrowdTangle, and social native tools
• Collaborate with editorial, video, designers, marketing, and sales teams to execute brand initiatives

Freelance Social Media Editor | PopCrush

New York, NY | August 2018-November 2018
• Created original posts (trending, stats, and “stan” content) to increase engagement on Facebook, Twitter, and Instagram
• Helped the brand double down on its social native editorial content strategy, which elevated PopCrush’s brand to the highest growth and total reach in its history (as of October 2018)

Freelance Writer | Alt Press, MORE.com, Track 7, CLRVYNT

Remote | 2016-2018
• Pitched story ideas and coordinated interviews with publicists as-needed for Alt Press
• Pitched fashion and lifestyle roundups and wrote, edited photos for, and built stories in the CMS for MORE.com
• Wrote features for online music sites Track 7 and CLRVYNT, working with editors to ensure content is ready for publishing

Assistant Editor + Web Producer | Codeword

New York, NY | May 2018-November 2018
• Created digital marketing content that creatively highlights insights and data for a B2B audience, including long-form articles, case studies, interviews, and newsletters for Google and YouTube clients
• Produced daily content using an internal content management system and contributed creative solutions for the site and its content

Lead News Writer + Digital Assistant | Alternative Press

Cleveland, OH | Aug 2016-April 2018
• Wrote and self-published 35+ news and feature stories per week (with 2,300+ bylines on the site)
• Managed interns + remote news team to publish timely trending content
• Scheduled social media posts for news and feature stories
• Set up interviews with publicists and coordinated freelancer stories
• Developed site content and strategy alongside the digital content editor

Marketing Intern | Third String Productions

Remote | August 2016-March 2017
• Posted daily updates to Third String Production's Facebook, Twitter and Instagram accounts for their upcoming Dallas, Houston, Austin and Los Angeles shows
• Lead the team’s Snapchat for TSPR’s spring So What?! Music Festival

Digital Apprentice | MORE.com

Des Moines | August 2016-May 2017
• Produced trending beauty, fashion, and lifestyle stories from pitch to final product—writing copy, editing photos and uploading to the site's CMS
• Collaborated with editor to produce SEO-friendly headlines

Editorial Intern | Alternative Press

Cleveland, OH | May 2016-August 2016
• Wrote stories for print and online and uploaded content to the magazine's online CMS
• Worked alongside magazine editors and industry professionals at the Alternative Press Music Awards

Copy-Flow Coordinator | Better Homes & Gardens Special Interest Media

Des Moines, IA | August 2015-May 2016
• Routed copy between copy editors and in-house editors
• Worked with a computer database to track articles and their progress

Employee Communications Intern | Principal Financial

Des Moines, IA | May 2015-August 2015
• Developed ideas and helped execute the global internal communications strategy for Principal Financial
• Composed corporate emails and stories for the internal audience via Principal’s intranet site to communicate company-wide goals during the home campus remodel and restructuring

Editorial Intern | This is London Magazine

London, UK | January 2015-May 2015
• Attended press events and worked from around the city to select content for the bi-weekly publication
• Researched content for future issues
• Edited final articles and layouts before going to print

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Speaking engagements:

ASME NEXT: Magazine Symposium - Social Media:
• It's not just for branding. Learn how to use social media to do journalism. (ASME bio page here.)

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Skills:

  • Google Analytics 

  • Google Trends + Search Engine Optimization (SEO) best practices

  • Parse.ly / Chartbeat

  • SocialFlow / True Anthem

  • Dash Hudson

  • Curalate

  • CrowdTangle

  • Trisolute News Dashboard

  • Pushly

  • Apple News

  • CheetahMail

  • AP Style

  • WordPress

  • Adobe Suite: Photoshop and InDesign

  • Excel + Microsoft Office Suite