popcrush Freelance social media editor highlights, As of November 2018:

• Helped the brand double down on its social native editorial content strategy, which elevated PopCrush’s brand to the highest growth and total reach in its history.

• Found success with relatable “meme” content, including the Freddie Prinze Jr. and Sarah Michelle Gellar #relationshipgoals post, which was the highest performing Facebook post in PopCrush history as of November 2018.

• Increased the brand’s recognizability and reliability and received influential shares from artists including Halsey, Khalid, Lauren Jauregui, and more.

• Created a daily social schedule consisting of evergreen content and content that fit the editorial calendar in terms of key dates, events, and landmark moments. (Yes, John Krasinski's birthday is a holiday and should be treated like one!)

• Facebook traffic increased nearly 68% after I implemented these major social media strategy changes — and increased popcrush.com pageviews 48% compared to the previous period.

• October 2018 was the highest month for Facebook and Twitter follower growth in the brand’s history.

• Used Photoshop to create original Popcrush-branded memes and #relatable content.